Why Every SaaS Needs a Status Page (and Why We Built CheckStatus)

Downtime happens. Every SaaS company will face outages, slowdowns, or bugs. What separates good teams from great ones is how they communicate during these moments. A status page isn’t just a nice-to-have feature; it’s the foundation of trust between you and your customers.

The Real Cost of Downtime

For most SaaS teams, the cost of downtime is measured in lost revenue or SLA penalties. But there’s something even more important at stake: customer trust.

When customers don’t know what’s happening, they imagine the worst. They flood your support inbox with questions. They tweet frustration. They start looking for alternatives.

On the other hand, when customers can see exactly what’s happening and when it will be fixed, they relax. They know you’re on it. They trust that you’re handling it.

What a Status Page Is Really For

A status page isn’t just a dashboard that shows “everything is fine.” It’s a communication channel. It tells your customers:

• We’re aware of the problem. No more wondering if anyone noticed.
• We’re actively working on it. Real-time updates show progress.
• We’ll tell you when it’s fixed. Subscribers get notified automatically.
• We’ve handled this before. Incident history shows you’re battle-tested.

This transparency turns a frustrating experience into a moment of trust-building.

Why We Built CheckStatus

We’ve been on the other side of this problem. We’ve scrambled to communicate during incidents, juggling Slack messages, Twitter updates, and email templates. We’ve watched support tickets pile up from customers asking the same question: “Is everything okay?”

Existing tools were either too expensive for early-stage teams, too complicated to set up, or missing key features we needed. We wanted something that:

• Took 5 minutes to launch, not 5 hours
• Looked professional without custom design work
• Included email notifications out of the box
• Didn’t require an enterprise budget

So we built CheckStatus.

What CheckStatus Gives You

A beautiful public status page that matches your brand. Custom domains, logos, and colors make it feel like part of your product.

Real-time incident updates with clear timelines. Post updates as you investigate, monitor, and resolve issues.

Email notifications that keep customers in the loop automatically. No more manually sending updates.

Component-level status so customers know exactly what’s affected. API down but dashboard is fine? Show it clearly.

Scheduled maintenance announcements that set expectations before downtime happens.

Incident history that builds trust over time. Customers can see how you’ve handled past issues.

Who CheckStatus Is For

CheckStatus is built for SaaS teams who value transparency. Whether you’re a solo founder or a growing startup, you deserve a status page that’s easy to set up and simple to maintain.

If you’ve been putting off building a status page because it seemed like too much work, CheckStatus is for you. If you’re paying too much for a tool with features you don’t use, CheckStatus is for you.

Transparency Builds Trust

Every outage is an opportunity. Not to hide, not to spin, but to show your customers that you’re reliable, responsive, and honest. A status page is how you do that at scale.

Your customers will remember how you handled the incident long after they’ve forgotten the downtime itself.

Get Started with CheckStatus

Ready to build trust with your customers? Start your free trial today. No credit card required. Set up your status page in 5 minutes.